Aurasma Day 1
28/05/12

We headed into the glorious sunshine today for the first of a three day shoot for media technologists Aurasma (www.aurasma.com) to make a viral video incorporating lots of amazing digital animations to imagine a future in which the potential of augmented reality plays an essential role in our everyday lives. The film features imaginative applications for the software from controlling a car to bringing art exhibitions to life.

We headed out with a healthy crew including Sorted and Adrian Brown and the Canon C300.